Everybody Loves Ronald

It is very important for a company to have a good public relations. Without it, it will be hard to penetrate the target market. That's why every company has its own way to attract their customers. Among the companies that I admire very much when it comes to public relations is McDonalds. They have a good appeal to the people especially for kids. And why? It's because kids love Ronald MCDonald. Can you imagine going to any MCDonalds not seeing him or a picture of him? Nope! I consider him and his yellow and red stripes as the company's trademark.

Yesterday, I ate my lunch there. I saw a family entering the restaurant. The two kids were very eager to play with the mascot. They two ignored the hamburgers that their parents ordered. Ronald had to convince the kids to eat first before they play again. After eating, the kids went back to Ronald and played with him. When I went back home to my office, I had a call from a known businessman who have been very helpful to me. He is asking for any ideas about his latest venture. He's aking me what food company is the best for franchising. Without batting an eyelash, I told him to try McDonalds.