Franchising always asks for a particular skill, and of course, passion. This time, it's not exactly about what you sell, but how much your profits will be and how long it will take before you can reach them. For example, who loves hog feed anyway? Do you really need to go gaga about umbrellas in order to sell them well? In reality, it is your zeal for your goals and your appropriate skills that will make you succeed in franchising. The first step in recognizing this is to undergo a franchise consultation.